Product
Marketer look at product variety, quality, design, brand name, package, warranties, services when formulating their products but this in modern marketing is only effective if the aspect of value the customer gets is put in place, customers are only interested in products that solve their needs and can be willing to pay anything as long as they are satisfied, the marketer should be able to tell the target market so clearly, this can be easy when he/she use segmentation, targeting and positioning. Once the market is segmented, then the target market is easily defined at this point the marketer can use market research or test marketing to find out the real need of the target market and find a suitable product to solve the exact need and once this is done very well a marketer will never get challenges in positioning the offering, most marketing professional face a problem of positioning products in the customers mind. Try this and you will see a difference in your sales even your sales leads will easily turn into sales. an example is in case the target market is geographically placed and those people love color green, let the packaging of your products be green
Price
The customer are so sensitive of the costs involved in obtaining a product, other costs include effort, time and money. marketers in this era should price their products with that in mind, customer purchase products in which they incur less costs. in some situations especially customers in the recent years they are more sensitive of the quality of the product not price.
Place
The customers will always look for convenient places to purchase their offerings/products. the place is so important, secure and easy to access. Professional need offices in urban centers and in high quality office space for customers to trust them well, supermarkets should be located near residential areas as most people who reside there love to shop household items, distribution channels should be tailored to customers needs for example banks use ATM's and they are located in many places.
Promotion
Promotion strategies should be a two way communication process, the marketer should consider that the say of the customer when promoting their products for example putting contact numbers on adverts and signposts, putting a toll free customer line. Marketers should form strategies that facilitate a two way communication flow with their target customers
A more detailed article will be released soon.
Marketer look at product variety, quality, design, brand name, package, warranties, services when formulating their products but this in modern marketing is only effective if the aspect of value the customer gets is put in place, customers are only interested in products that solve their needs and can be willing to pay anything as long as they are satisfied, the marketer should be able to tell the target market so clearly, this can be easy when he/she use segmentation, targeting and positioning. Once the market is segmented, then the target market is easily defined at this point the marketer can use market research or test marketing to find out the real need of the target market and find a suitable product to solve the exact need and once this is done very well a marketer will never get challenges in positioning the offering, most marketing professional face a problem of positioning products in the customers mind. Try this and you will see a difference in your sales even your sales leads will easily turn into sales. an example is in case the target market is geographically placed and those people love color green, let the packaging of your products be green
Price
The customer are so sensitive of the costs involved in obtaining a product, other costs include effort, time and money. marketers in this era should price their products with that in mind, customer purchase products in which they incur less costs. in some situations especially customers in the recent years they are more sensitive of the quality of the product not price.
Place
The customers will always look for convenient places to purchase their offerings/products. the place is so important, secure and easy to access. Professional need offices in urban centers and in high quality office space for customers to trust them well, supermarkets should be located near residential areas as most people who reside there love to shop household items, distribution channels should be tailored to customers needs for example banks use ATM's and they are located in many places.
Promotion
Promotion strategies should be a two way communication process, the marketer should consider that the say of the customer when promoting their products for example putting contact numbers on adverts and signposts, putting a toll free customer line. Marketers should form strategies that facilitate a two way communication flow with their target customers
A more detailed article will be released soon.
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